Sport Performance Speaker Series: Being Intentional with Social Media to Influence & Boost Your Personal Brand

PLEASE REGISTER HERE

It’s likely you know at least one person who speaks in hashtags and live posts everything from their training to meal prep.
It’s less common to find people actively using social media as a tool to boost their productivity, deepen their creativity, and enhance their careers.
Whether you spend all your time on social media, or avoid it altogether, you may be overlooking an effective tool to plan for success and connect with your community.

This workshop is designed to give you the tools to put Instagram to work for you whether you are a pro user or just need it broken down into simple steps.
We will cover everything from crafting your Instagram bio, to clarifying your visual values, and appealing to your prospective target market…. That is… after defining them.

YOUR INFLUENCE WILL SOAR WHEN THE FIRST PERSON YOU INFLUENCE IS YOU.

Workshop Outline:

VALUES: Yours, Theirs, Ours

Map your values, and the values of the influencers in your field: your current employers, sponsor, or team, prospective target market, other influencers in your industry.
BIO: Being Human in 150 Characters

Being human goes beyond your values. What makes you, you? What are your hobbies? What is guaranteed to make you smile in any 24-hour period? These are the things that will set your feed apart.

BRAND: I want what she’s having!

Which parts of your industry inspire you? Which parts of your day inspire you? What are the ideas, graphics, props associated with them? Where do you fit in this picture now? In the future?

CAPTIONS AND HASHTAGS: First, I’d like to say a few words…When do you need a few words to clarify and add interest to your posts? Thanking contributors with hashtags? We’ll discuss the words that work for social media, and the ones that don’t.

TIMING: When and Where?
When is the most effective time to post on Instagram? How much is too much? Confused about what to repost? Learn how to channel your enthusiasm for the best results.

STAYING MOTIVATED: Living well is the best reward!
Living well, staying focussed on the positive, planning for your future are all self-motivating. Learn how to steer clear of comparisons and have fun creating your content